i am zinhle essamuah. 20 million.x committee on thursday. according to data from nelson. for context, for president donald from second impeachment trial following the senate insurrection brought about 11 million viewers. 12 networks carried the hearing alive, but as you can see, one of these is not like the others. fox news did not cover the historic hearing. instead, it aired two hours of uninterrupted to counter programming. and according to tv line, fox news averaged 3 million viewers of the course of the hearing. well as regular prime time programming aired instead. we know that trump's base runs deep, many of his supporters are loyal fox viewers. that means that many of them like we did not witness the illuminating evidence laid out by the committee on thursday. so the question is, will these herrings move the needle? my next guest says that over 75% of americans have already made up their minds. joining me now is frank lots, a political strategist and poster. author of words that work. it's not what you say it's