the national farmers union says a third of arable farmers are now reducing their number of crops to compensate. victoria fritz has been at a dairy farm in east sussex. local produce cost of living crisis and rising food bills for people right across the country. but how realistic is that in practice because ag—flation, that's agricultural inflation, is currently running in some instances at more than three times the national rate. on average, 25% compared to about 9% average for inflation. so what's driving that? a whole range of things from machinery hire, transport costs, shortage of labour and seasonal workers, but also the cost of things like food, fuel, energy, fertiliser as well. this is all meaning it's becoming increasingly difficult to stay in the business. those that are toughing it out, arable farmers, so they're producing crops — wheat and the like, but also things like fruit and veg, they're saying, one in three, are saying they're actually cutting back on the amount of land that they're cultivating as a direct result of the cost—of—living crisis and inflation they are facing. dairy farmers, the situation isn't much better, if i'm honest. one in 20,