occupied territories of ukraine and intend to expand its geography, in particular, they reported about the svp therefore, in principle, we are monitoring this situation. yes, i fully admit that they can create a certain record of conscripts, those who are suitable for military service, and among them conduct work to equip those who are inclined to take up arms against their country, well, that is, collaborators, identify them, attract them well, i don't think that they en masse, totally, in all chemical companies are raking in this in their armed forces, it is clear, mr. kostyantyn , thank you for joining our broadcast, kostyantyn moshovets, a military expert, was with us, those who are on duty 24/7 already know the price of human life the boys remained alive, they save sometimes by doing the impossible

google's former svp badge in commerce joins us this morning. he currently serves as a veteran partner and cofounder and ceo. in ad free search engine. it is great to have you. appreciate your guidance on a tough question right now for the market. because there are differences across the ad space given different ecosystems. there is the targeting issue. the difference between digital and television peer but, your main point appears to be that the macro is unequivocal right now. >> the macro is pretty hard. i think it is an unfortunate kind of double envelopment. obesity, they have got the total camelot. last year was a bone per year. now, with recession looming, i spend is going to be down again. and they are struggling to be down. digital numbers are still very healthy. but, they will come down somewhat. >> and your broader point is that it is not going to be limited to say individual categories. it is not a travel and leisure dynamic for example. >> unlike in 2020, this is going to be across the board. but, there will be differences. you know,

the quote from neil lindsey, the svp of what they call health services, we think this is on the high experiences that need reinvention. we thought maybe with the insurers -- drug distributors, they bought pill pack, we haven't seen a lot of progress they're running the business, so there's questions on whether they're focused on primary care experience, and southeast there's the amazon effect with teladoc shares they do do digital service says, but it's concierge medicine. they pay a free for the year and then have free access to tests, doctors, that sort of thing, but to your point, they tried with whole foods, to, to disrupt the grocery business so always interesting to see the amazon ripple effect, and teladoc is offer the lows. >> remember that joint venture between jpmorgan and warren buffett, called haven, and then unceremoniously disbanded. >> there was a try i think the premium is interesting on the deal, what, 80% premium for this kind of market bullish >> yeah. i mean, you do see it, particularly in the smaller deals when there's a strategic imperative from the buyer. don't