his play list on today.com >> let's get colson whitehead's play list. i know her, so it's a gentle slide. >> i love it and i love you jenna. >>> up next, we're talking hair loss help for men and women. ♪ (vo) the subaru crosstrek. dog tested. dog approved. >>> welcome back this morning on wellness wednesday, hair loss treatments and support for men and women. here's the deal. pattern hair loss impacts nearly 80 million americans, and we know it can really take a toll on your confidence and your self-esteem if you're starting to lose your hair or if it's getting thin there are several effective ways to promote hair growth and prevent loss dr. michelle henry, i was just telling you, there are people my age, all the way up, starts to get a little thin for men and women. what are the major causes or is there one major cause. >> the major cause is pattern hair loss, it affects 50 million men and 30 million women. >> what is that? >> it's asymptomatic in men, the classic receding hairline, they can become completely bald. women, more settle, widening at the p