other than driving a little farther out to kaiser ville?, sonoma draws a different type of consumer. sonoma is the place that attracts people that want something new, off the beaten path. not herded through a hospitality center like cattle, like a make a year. these people want to go somewhere making 25,000 cases a year. prices not big of a factor for that audience. whether it's $25 or $36. it is nominal. . the reality is, this is a chance to get outside the world of big tech, outside the world of multinational corporations. and really sort of get your hands into the soil, walk the vineyard, and have a spiritual experience. kristen: i hear what you are saying. it is a more intimate experience and a lot of people do like that. folks can check out the full winetasting report where? >> thank you so much, great talking with you. cheers. kristen: paramedics sometimes have to calm people with a sedative, but are they doing so in alarmingly large numbers in san francisco without consent and without regard for potential side effects? our media part