she said, mr. lyoncould i use my grandmother's name? i said, what was that? she said, monroe. marilyn monroe. >> now, that's a perfect name for a movie star. >> there is something about mmmm, those double m sounds are melodious. mel lifluous. >> this is a moment that doesn't get very much attention in the story about marilyn, but i think it's incredibly revealing. >> i wanted my mother's maiden name because i felt that rightfully was my name and true things rarely get into circulation. >> the fact that she chose monroe shows that she wanted to have agency and control over her image right from the very beginning. >> it's not only her name that gets the hollywood treatment. >> every studio had a series of publicity men that we call flags who were out promoting the star. they made up stories about them. they created opportunities to get their names in the papers. they were getting them publicized. >> and the flacks will create a rags to riches story of marilyn, the orphan girl. >> her story is one of strug