ed hammond, who helped to break this bloomberg exclusive story.taying with the world of technology, we want to get some more perspective with ted mortenson who works on the technology desk as a strategist with baird. you are already booked to join us and talk about what the expectations are for big layers like alphabet. just in terms of the business of twitter which undoubtedly people are going to compare to what is happening at alphabet or what is happening at meta, how would you characterize what is happening in that industry right now? ted: if you look at marketing in general, this is a bad recessionary environment and marketing is the first to get cut. i don't think that's going to be a shock to anybody we are up against, not only difficult comparisons in advertising year-over-year but the budgets are being rationalized now. as it relates to the post i dfa apple environment, if you look at pinterest, snape was a disaster last week, i think you can throw twitter in that bucket a little bit. if essentially you don't have captive a network and do