but as a ron curry tells us, experts are concerned about the impact of inflation. >> quiet shopping centersn be full of shoppers embracing black friday. this year might be different. >> we are back to normal. >> a professor of retail management at santa clara university says the pandemic will not have a major effect on how people shop this year. >> people are visiting stores. i think it was a misconception about six months, one year ago that the growth in e-commerce was so large that it was going to stay and people will stay away from stores. that's really not turned out to be true. >> besides advertising deals are already in place and some of the stores open bright and early friday morning. but, of course, there is one thing affecting how people will shop on black friday -- that is inflation. >> anything, big-ticket items that are not necessary they will not buy. these will items, people will be cautious. >> he says those ims incde fuure or laitems during the . the national retail federation is predicting a record number of people shopping on black friday. but he says inflation will reduce