well, i've got wolfgang blough in the studio here, as i said.on's talk radio interview went viral and now that clip has an advert on it, which presumably makes money. is the current vogue wolfgang for direct action actually good good business for the media industry do you think. media likes events, and that is a big challenge for all. - climate journalism is - when you ask a typical news desk editor who decides - what to put on or what to put on a front page if they'rel still printing and you say, what are the filters? how do you pick this topic and not this? i initially, they willjust brush you off and say, well, - it needs to be relevant, - but then when you really have time with them, they say, | "well, it needs to be new, "it needs to be close - to where my audience lives." and ideally, if there is an event or a person angle, and ideally, if there - is an event or a person angle, it's easier to get it on the news and it needs to be simple. so these kinds of protests, they deliver an event - and you see the same in how the media, the news med