ksi is an online icon. it if you want. try it. there you go. nice. i am better. that's a good finish. cool rest up. i just want it to be like old times again, where we would talk about anything. we were close. we would just always have each other�*s backs. that's what i want. i just want a brother. urgh! 0h. ksi joins us now. like old friends back together, isn't it? we had a moment on the sofa a few years ago. glimpse we got of your documentary, you put a lot of your documentary, you put a lot of your documentary, you put a lot of your life and that anyway. what more is there for people to see? in the documentary, you get to see more is there for people to see? i“! the documentary, you get to see what happens when the camera is turned off. ifeel like a lot happens when the camera is turned off. i feel like a lot of people have forgotten i am a human being and that i go through emotions, my life is not perfect. i had problems with my parents, my brother, i had relationship problems. i put with my parents, m

drink, which became this phenomenon selling out in aldi, promoted by a number of influencers, including ksiertising behind it as well. i guess i'd ask the same question as i did of the traitors, which is, how much, sophie, can you learn as an ad agency from a product like that landing in the market? oh, it's a tough one, that. i was watching some young men in mcdonald's the other day with their proudly bought bottles of prime. it's a difficult one. i mean, i think there have been conversations about whether influencers are dead. and i think the traditional influencer model is certainly seeing some, i don't know, how shall i say, some less powerful influence. so, we've looked at a number of different elements of the advertising experience — from benjamin's point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. i'd also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ag

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drink, which became this phenomenon selling out in aldi, promoted by a number of influencers, including ksiask the same question as i did of the traitors, which is, how much, sophie, can you learn as an ad agency from a product like that landing in the market? oh, it's a tough one, that. i was watching some young men in mcdonald's the other day with their proudly bought bottles of prime. it's a difficult one. i mean, i think there have been conversations about whether influencers are dead. and i think the traditional influencer model is certainly seeing some, i don't know, how shall i say, some less powerful influence. so we've looked at a number of different elements of the advertising experience — from benjamin's point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. i'd also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if

a new energy drink developed by youtube, ksi and logan as aldi briefly stocked it on their shelves thisled prime. it's promoted as a naturally flavoured drink with coconut water amino acids and electrolytes and barged each other out of the way and even swiped drinks from young kids. they scrambled to fill their boots . and frankly, an boots. and frankly, an embarrassing scene i'm joined now by social commentator laila ali doubting for her take of this lady . leilani, i cannot this lady. leilani, i cannot speak. this lady. leilani, i cannot speak . i'm this lady. leilani, i cannot speak. i'm not this lady. leilani, i cannot speak . i'm not even hungover. speak. i'm not even hungover. this is year's day. can you please tell us what the heck is going on here ? honestly, it's going on here? honestly, it's very , isn't it? it shows how very, isn't it? it shows how society can be manipulated to follow crowd. so these influence told young kids that they should go out and get this energy drink and show it on their instagrams and show it on their instagrams and their social media. so that's and