. >> reporter: she'd initially landed paid partnerships with 7 phoria, 3 sell may, and amazon.ee brands terminated their relationships with her. >> i think there were a lot of parents who probably felt like maybe they were skirting the rules. but weren't committing a crime. it is critical to remember that it's likely that none of these parents would have done this if it weren't for rick singer. >> hi, i'm rick singer, founder of the key. as a father myself, i understand the stress that college emissions processes can put on family. >> reporter: investigators said the key was a fake college nonprofit through which singer funneled bribes. >> this enabled the parents to not only mask the true nature of the payment, but also take the tax write-off at the end of the year. >> reporter: once a businessman raking in $25 million from his rich and famous clients, he's now living in a mobile community in florida, a far cry from the lavish lifes he once led in a california mansion. >> are you pretty pleased with the judge's sentencing? how do you feel about the teg? dg ijute' is a sobering