women are seen and heard in the media in perth, australia, katherine shine a senior lecture in journalism at current university in nairobi, sarah materia, global coordinator at global media monitoring project, and in new castle. in the u. k. we have karen ross, professor of gender and media studies at new castle university. ok ladies, i'm so glad that you're with us and you know, just to address sort of the elephant in the room. it just so happens that this show topic happens when our usual host, who has phemie, okay, of course. who is it woman unlike me, should usually be in this chair instead of me. so, you know, we're mindful of that. i can promise you there won't be any man's planing because you are the experts. so we're here to hear from you. let's get straight to it. i want to ask you, sarah, you know, we heard that that statistic, 25 percent of the time. i mean, how would you underline or highlight the real problem when it comes to representation for women in media? well, the problem of linda representation of women in mainstream news content will most likely be with us for the next 3rd, 3 to 4 generations. so we're not