in a fox business exclusive, the ceo of signet jewelers, america's largest jewelry brand with so manyr umbrella. i just have to know, how are sales trending ahead of valentine's day? we're less than 24 hours away. >> well, it's very interesting, so valentine's day has changed considerably due to the covid. so couples who are newly dating who, you know, are just really into their relationship for the first time have traditionally been the main value. en tine's day shoppers -- valentine's a day shoppers. they shop earlier and earlier, but they don't spend as much. during covid people spent time, they started to evaluate how great their relationship was, and so now more husbands, more spouses, partners have come in to valentine's day and are gifting to each other, and that means the holiday's stretch thing even later. lots of people buying today, for sure, even tomorrow for the -- liz: but is it trending higher than last year? how about that? >> well, i think price point, we've seen a good increase. they're almost double versus pre-covid levels. last year in our data, the books are yet t