mark einstein is the chief analyst for telecom and digital services with i t r corporation. that's a research and advisory firm. he says samsung's losses are a result of a post cove with hang over times are tough, inflation is high, but i also think that this was fairly expected. um, we're in a post cupboard hang over where a lot of people had bought an equipment for a home office and remote work, and now they're not buying it. so i, you know, apple's having the same problem selling macbooks. so wow, it is a shocking number. i would say this was actually somewhat expected samsung and apple r to a degree, a victim of their own success. i mean, smartphones are more expensive than they've ever been, but they're also lasting longer than they've ever been davis how. and so i think that you know, the replacement cycle and all that his, his completely changed compared to 10 years ago. so i think that we are looking at a brave new world in terms of how consumers a purchase consumer devices and, and how often they can purchase consumer devices. if we look at the long term demand for