sam gregory is a technologist and the executive director of an engineer called witness. it's a project that trains access to use video, stacy, and ethically it says a i tools are getting back to it projecting false realities. what i is enabling is it's making it a lot easier to create fake images, right? you can just type a sentence into a, one of these texts to image generators, which i a, i based, and it will turn out an image and then you can say, let me have 5 variance on that. let me see which one i like. and you could include real people. and so what we're seeing here is just sort of turbo charging what we had before with say, photoshop and photo editing. and you make it much more accessible to more people. and you make it much more accessible to do it in ways that are pub, small photo, realistic, easier to do with real people are easier to do with real locations. the problem is, and this is why we worry about this. when we look at a, i generated images this, these tools are getting better and better. so it's a really not a good idea to be saying to people look so