linton: asare asamoah attributes his family's success to divine intervention. blessed what i'm doing. and god grace living in this house. it's very big conflict between sunday and my job. the cloth that i sell, that one is somebody culture, like a white man used to wear it when going to office, but this one is our own culture. linton: today is sunday, and in this deeply religious country it's a day for traditional clothing. western castoffs are so cheap that local textile makers can't compete. since the 1980s, their output has fallen by as much as 75%. ♪ hallelujah. ♪ ♪ the lord is here. ♪ linton: traditional african clothing has now become too expensive for everyday wear. ♪ oh, hallelujah. ♪ ♪ the lord is here. ♪ male: oh, hallelujah. oh, hallelujah. ♪♪♪ linton: every evening, with the market's customers heading home, a clean-up operation begins. ♪♪♪ linton: alleys full of unsaleable clothing are swept up and bundled into sacks, ready for tomorrow's collection. [cock crowing] linton: the next morning the sheer volume of waste is staggering... but before it's e