here is more is david bellinger, senior analyst at frost mkm. i mentioned five below is up 12%.o, far from this already being priced in, it's not like they could use a little bit of a catalyst. >> yes. i would agree with you. like you mentioned, a little behind throughout our broader market. i think this barbie release could be a nightmare turned positive. like you said, the movie was initially subjected to a $50 million-$60 million opening weekend. now it is pushing closer $200 million. i think once we get into that, that is the level, you know, a nice pop in shares. >> yeah. you mentioned this was not an accident. they had a strategy of buying ip for a lot of these movies. they had other examples, super mario brothers i think was one of them. so this is -- is it worse? i have to imagine it does not come cheap. >> guess. five below, they've got this great trajectory here. right? so, 1400 stores, right now, on their way to 3500. they are, basically, they are suppliers. they have a lot of nice margins around it. they want to be part of this gross trajectory. right? the company is