alena akhmadulina alena hello. i go somewhere in dresses your brand, even people who are very far from fashion, they immediately say. oh, this is alena akhmadullina. yes, the main part of your brand's dna is fairy tales. yes, yes, that's right. it's good that they immediately determine. it is the task of any brand to be recognizable without a logo. and tell me you have this idea with fairy tales with russian style, it immediately appeared, because your first collections, in my opinion, were just inspired by helmets. well actually i lost a lot of time looking for my dna that was 20 years ago. i graduated from the university of design technology, where she made avant-garde collections and then started doing hmm, of course. predoporte collections and tried. in fact, oneself in absolutely different areas. i turned to historical roots. i tried to take themes from the soviet era, but i turned to the cinema and as a result the collections turned out to be quite different . hmm, it became clear that they were looking for a