"wall street journal's" joanna stern is with us after the curtain-raiser from our steve kovach. good to see you. are you a buyer of this view that a huge part of the install base hasn't upgraded in years and is poised to? >> i definitely believe a lot of the install base hasn't upgraded in years. that's because we have seen incremental updates over the last few years and phones last even longer, right? you can replace that battery. you can replace that screen when you break it. so, that is part of the reason. i think that this year we're going to see, again, another incremental update, what people may say is revolutionary but evolutionary. and around that, we do see people who are going to need to upgrade. whether that's the two to three or three to four-year cycle. >> we were talking a moment ago about some of the higher expected asps at the high end. are you going to be sort of on watch for what you think the consumer can pay, can afford? >> yeah. last year my review of the iphone 14 was go pro or go home. it was very clear the pro models had superior features. had the dynamic

over at "the wall street journal," tech reporter joanna stern is a can't miss for her unusual and creatives of delivering gadget news in ways that you could never do in print. and "the washington post" marisa is editor of the home you own section. she texts her subscribers. marisa, i'm familiar with this idea of journalists texting. you've been doing it for a while. what kind of feedback are you getting? >> thank you so much for having me on to talk about this. it's an exciting new thing for the post. i heard that you shouted out the daily. i also want to shut out to "the washington post" also. so texting is this new idea. i mean, obviously, like you just said, you haven't sat down with a paper newspaper other than at your parent's house. so many of us get our news and all of our other types of content on our phones. so text messaging is a platform that makes a lot of sense. so this is what we have been doing with the home you own, and the response has been really encouraging. we almost immediately far surpassed our goals in terms of sign-ups and people subscribing. the way that we set up