. >> well, it's the taylor sheridan universe. of things from a new content point of view compared to the two companies we just talked about. special ops with nicole kidman did pretty well. they have another taylor sheridan show coming up in november. against the competition here they're relying on cbs which is now having a strike affected fall so they're not having those new shows come in. they don't have a lot to offer which helps you stand out. >> let's bring in michael. we have about 40 seconds, michael. your thoughts on paramount. >> i think paramount has potential. parm has a tremendous amount of assets in its content library and own pretty powerful in terms of champions league soccer and march madness. they are still losing money on the streaming service. they need to right size the content and then we can see investors get excited about this idea again. >> love that conversation. i had forgotten they have the champions league as well as march madness, the anchor in that deal. thank you very much. a fascinating conversation