it's so cool to see what they're doing these days and for the gallaudet bison, this is not even their time making history on the football field. 33. hey in the days of leatherheads, it was not until 1894 that a certain college was responsible for introducing the concept of a huddle to football. >> we developed the huddle so people don't, like steal the signs. >> gallaudet university, famous for bringing the nation's first higher education program for people who are deaf or hard of hearing, started circling up to shield their signed play calls. >> hello darkness, my old friend . but thanks to a viral commercial with at&t, the world now knows that the gallaudet bison are part of history. once again. >> you know, i wasn't sure if it was like a real thing about two years ago, at&t reached out to head coach chuck goldstein wanting to use its 5g technology to develop a special helmet that could help him communicate with his players. >> so we reached out to gallaudet and said, hey, we have you know, we have an idea. >> we think we can bring this to fruition. >> for example, if coach goldstei