they'll be looking at those startups and saying, if you want to sell into intersurprise, big, sophisticatedpanies will want some level of trust about what you're building and selling. from a sales perspective, that's an accountability mechanism. there's going to be accountability increasingly for more than one place, and that's a good thing. >> yes. so if you want money for instance from general catalyst, and you're a startup, you better sign, you know, you better sign onto this and follow those rules and then when you make that product and you want to sell it to salesforce, salesforce is going to say, have you signed onto the rules? and there will be this way of enforcing it that way. >> yeah. i don't want to speak for general -- >> i was just using an example. >> for sure. i think for sure you will see a signatory and understand that is important to them and you'll increasingly see those signatories use this framework in their due diligence as they evaluate companies, and again i think hopefully that helps them grow in what they build, how they have governance and build systems, et cetera