i'm amber kanwar with should. our stock of the hour is peloton adding to thursday's 14% jump following news the company is partnering with tiktok for a new fitness hub. evercore isi says the deal marks a step forward in improving brand image, perception, and awareness. it could boost cap engagement and subscriptions. joining us is bloomberg's alex barinka. we can see what peloton shareholders are interested in. the opportunity for a bigger market. is this also a win for tiktok? alex: it is certainly also a win for tiktok. tiktok is trying to evangelize a video in the u.s.. the social media giant nose live video well and knows people will logon. u.s. users and users in places like the u.k. have not been into life. this is an exciting strategic partner for peloton with peloton going through a rebrand trying to reach out to more, perhaps, younger consumers. tiktok is trying to bring in compelling content from partners who are more than influencers. the timing here, of course, with the new year new you fitness idea is