for example, the really famous islay distillery, bowmore, and the 50—year—old one released eight yearsight now it's $75k us. so you can see the growth is immense. do you see a lot of sales coming from china? yeah, because the chinese new year is kind of like a christmas in europe. it's like a festive and people want to spend money, buy nice gift, and have something memorable. so whisky is part of their memory, as well. international brands are taking the made—in—china route to cater to this growing demand. the french alcohol company pernod ricard — behind such brands as jameson, beefeater gin and absolut vodka — is ploughing $140 million into a production base in the sichuan area. it's a similar story for rival diageo, which opened a plant in december. diageo is a number—one whisky player in the world, and also a number—one whisky player in china. we are here for a long—term play and, as a consequence of that, we have opened our apac innovation hub based out of shanghai. diageo and pernod ricard are battling to be the world's top spirits—maker, and the potential of an emerging market l

for example, the really famous islay distillery, bowmore — the 50—year—old one released eight years agous. so you can see the growth is immense. do you see a lot of sales coming from china? yeah, because the chinese new year is kind of like a christmas in europe. it's like a festive and people want to spend money, buy nice gift, and have something memorable. so whisky is part of their memory, as well. international brands are taking the made—in—china route to cater to this growing demand. the french alcohol company pernod ricard — behind such brands as jameson, beefeater gin and absolut vodka — is ploughing $140 million into a production base in the sichuan area. it's a similar story for rival diageo, which opened a plant in december. diageo is a number—one whisky player in the world, and also a number—one whisky player in china. we are here for a long—term play and, as a consequence of that, we have opened our apac innovation hub based out of shanghai. diageo and pernod ricard are battling to be the world's top spirits—maker, and the potential of an emerging market like china makes it