. >> with the social media of society keeping up with the jothe joneses is no longer the joneses we'reping one the kardashians. we're seeing wealth most people will never see in their lives. if i'm a young person and i'm in an environment that i feel like it's going to be challenging for me to succeed, i want to arm myself with as much information as i can to give myself a leg up. >> through all this attention, i want to become an economist. which means that i'm going to have to push janet yellen out of office. >> reporter: and loud budgeting is actually a largest part of a biggest trend on social media. something talked about fin talk. it's financial tiktok. it's a community of billions of people who go on tiktok and look up financial information. you're getting financial information from everyone from a stay at home mom who is really good at budgeting and then you get financial information from experts or fin-nufluencers so me sure you cross-reference all the information you're getting to make sure it's real. >> i cannot hang out with you guys this weekend because i'm on a budget. >>

.>> with the social media vacation of society, keeping up with the joneses is no longer the joneses.we are keeping up with the kardashians. we are starting to get visualizations of wealth that most rectal people will never see in their lives. if i'm a young person and i'm in an environment where i feel it will be challenging for me to succeed i want to arm myself with as much information as i possibly can to give myself a leg up. >> reporter: that makes it cool to talk about money. not just on social media. >> i decided -- and economists. which means i'm going to have to push -- janet yellin out of office. >> reporter: loud budgeting actually fits into a larger trend that we see on tick-tock. something called -- this is essentially a community of millions actually billions of people who are looking for financial advice on tick-tock. and people who are getting financial advice. it is everyone from your really great budgeting's stay at home mom to a financial advisor. the key here is to make sure that you cross-reference any financial advice you find on the internet with a news source

so say doesn't say don't show mine isn't controlled a good jonesal above. what does the above or have it done with? i know it doesn't cause i'm going to open up a new kitchen. forgotten, you know, and then i'm also almost like a guy, you know, time do you need to go? so could you through the data, could you send them over to the 09, a good one by guys are going to talk to somebody about guys you the the, [000:00:00;00] the, the claims of the king of the belgians leopold the 2nd to the congo were finally authorized by the leading european countries in 1885 in the very heart of the african continent states under the rule of the belgian monarch was declared. since the beginning, the congo free state was total may have for the local population and functioned as a universal concentration camp. the majority of the population, including women and children, were forced to work on the rubber plantations. those who failed to fulfill their quota were beaten and mutilated to keep the con, the least people under control, they gained set up the so called voice bleak, whi

thing >> reporter: it's kind of flipping the script on our parents' generation, keeping up with the joneses this is buying an inexpensive thing to keep up with being cool >> exactly it's an interesting flip of the script the inflation levels we've been dealing with the last few years, it's a clear response to that kind of economic pressure. >> reporter: after years of higher prices and shrinking packaging, consumers now have the upper hand, and retailers know it. target this week expanding its store brand of items that sell for less than name brands to more than 2,000 items chinese super discount retailer temu running three super bowl ads to reach consumers who are just sick of high prices companies acknowledging their customers' weariness coke and mcdonald's reporting sales fell after they raised prices so did kraft/heinz >> the consumer started looking for better value in all the choices they're making. >> reporter: newly frugal consumers may slow price hikes, but economists say, don't expect prices to go back down to prepandemic levels, as deflation would be an economic headache of a dif

we're using this process to keep down the joneses and that that comment of president yanovsky's at thetime has stuck with me. um, if we can go to the over overhead and you can see where the, uh, red x is, is, uh, that's the, um, dr. requester's home and the green, uh, zero zero is the project site. um when the project is finished, the dr. requester's home will still be, uh, five feet or more higher. higher at its highest point than on the project site will be at its highest point. um although they're asking for us to give up an important design component of a code complying project, they're not giving us any reason why this is going to benefit any of the surrounding properties. as a result. um, i think that that's what, uh, president yanofsky was driving at 30 years ago, that is, if we're going to take doctor in code complying projects, we should be looking at what the actual impacts of that are, are and whether the code was conceived correctly to allow that type of development. um, as you can see, looking up this block, there are many of the houses are of similar mass and height, uh,

. >> in fact, the defense detainees tried to claim, you cannot keep up with the joneses and all of theirandmother, who said she was with kevin in another town, the morning of nona's death, could not be trusted. >> kevin's mother knows that kevin murdered nona? >> well, i don't know if they know what they know, but they are covering for him. >> the lawyers say kevin jones cannot explain one thing away, the bloody palm print in nona's apartment. it was his and not garry dunn's. did it work? yes, it did. after three days of deliberations, the jurors said they were hopelessly deadlocked the judge declared a mistrial. but the prosecutor was not giving up. he promptly refiled murder charges, and gary dunn's second trial began in 2011. >> now, gary dunn being tried a second time after his first trial ended in a hung jury. >> this time, the judge allowed the prosecutor to reveal a very dark fact about gary dunn. he was a convicted felon before nona was murdered. jurors heard from a woman named kelly jo fitzharris who happened to have the grave misfortune of jogging past gary dunn on the wrong da

. >> yeah, it's keeping up with the joneses now. >> reporter: they can get exposure that day. it. you're like, this is 200 million people. >> cable guy. >> reporter: it's afforded buckley the opportunity to work with a who's who of talent, like jim carrey. >> mm-hmm, yeah, right. >> reporter: salma hayek and arnold schwarzenegger. >> look who's got smart park. >> reporter: even this celebrity crew of fellow massachusetts natives. >> i can pahk it anywhere. >> foxborough. >> pahked it. >> reporter: who along with red sox legend david big papi ortiz helped buckley earn some street cred back home. >> now when i go home, i go back. hey, how you doin'? smart pahk. that's me. get a guy around. that spot hit. it was rock star status in boston forever. >> sorry about that, your bigness. >> did you know he lived there? >> i had no idea. >> reporter: while there are no guarantees, buckley does believe there is a key to super bowl ad success. >> why, what is it? >> he's got money coming out the wazoo. >> simplicity is very important. truth is very important to it. you have to summemile,