companies like burton snowboards, a globalfashion retailer and apparel provider really struggle withntory, and being able to anticipate customer demand. that's no easy feat, so by using predictive intelligence, ai capabilities and automation, they are better able to serve their direct consumer and e—commerce businesses. their direct consumer and e-commerce businesses. these are big companies, _ e-commerce businesses. these are big companies, what - e-commerce businesses. these are big companies, what are - are big companies, what are smes? are they embracing the rise of ai? i smes? are they embracing the rise of ai?— rise of ai? i think we find that industry _ rise of ai? i think we find that industry specificity i rise of ai? i think we find i that industry specificity is key — when companies can take advantage of modern enterprise resource planning software platforms, they are able to take advantage of automation in ways that may be larger competitors might not be able to do so. us presidentjoe biden is set to announce new tariffs today on chinese—made products. it's thought the ta