and then in the early part of our century, in 2009, uh, a denier republican senator named james inhofe, he built an igloo on the washington mall after a very strong snowfall and said, hey, we're building igloos that we're not going to have climate change. and i think one of the hard things for us as people is that when both sides are exaggerating, we tend to not listen anymore. >> right? and that, i think, is what you're really trying to explore in this book. right. that's both frightening and humorous. so you say we've been denying science for a long time. can you give us some examples, well, the thing the weirdest thing for us, there was a very organized denial movement. and generally the fascinating thing about how this issue played out in america and then worldwide is there were just 24 people, basically, who did all the work and the same people who were paid basically to deny climate change. you, they like their rookie season. their preseason was denying on cigarets. you could even get the same people. do you remember reverend moon? the moonies, the same. i'm old enough. >> i'm ol