we'd like to invite you into a wonderful conversation with steve gelman, the publisher and sue fish, the copy editor of "the jewish news of northern california." welcome. >> thank you. it's great to be here. >> thank you very much, eric. >> let's jump in, sue, and tell us what is "j. the jewish news of california." >> we've only been around 120 years, but many people don't know we exist. many people who donate to their local jewish federation will get "j." newspaper in their mailbox and won't know why. they haven't subscribed. that's because they get it as part of their donation. people ask what is a jewish newspaper, right? so, we look at ourselves as a way to understand the world through a jewish lens, but that's not an uncritical lens and it is not a uniform view. it is a way to give a sense of identity and of belonging to the approximately 400,000 jews who live in the san francisco bay area. we have here the third or fourth largest jewish community in america depending on whose numbers you are looking at. we are so geographically dispersed that i as the editor and steve as the pu