. >> in 1948 swensen's ice cream used to make ice cream in the navy andided to open up an ice cream shopt it takes time for the parent to put money down and of the managers at zen cit arena hills open cream. >> over 20 my own business i was a firefighter and came in- in 1969 her ice cream and left here still the owner but shortly after um, became the inc. maker the manager and lead and branded the store from day to day and in the late 90s- was obvious choice he it to him and he us up one night and said the ice cream store what you you talking abou and looked at the store and in we want to do and had a history her dad here and growing up heree decided to take that business >> and have it in the family i didn't want to sell it. >> to keep it here in san francisco. >> and (unintelligible). >> share worked there and worked with all the people and a lot of customers come in. >> a roundn the adjoining areas loved neither ice cream shop in this area and support russia hills clean up day and givem free those are the people tha opportunity to stick around here four so many years next have been co