which is why i want to hear from frederick fert, who teaches people how to be future ready. his new book is what's next is now. frederick is the former chief innovation evangelist at google. frederick joins us from what appears to be his habitat on mars. frederick is this your house? it is beautiful. yes thanks for having me. it's a little geodesic dome in our forest in the santa cruz mountains. so i'm happy to join you. oh, jealous. jealous, jealous. okay, well, you call yourself a future optimist. why is that? yes. so you know, as a future optimist, i really focus on the opportunities that the future holds rather than just predicting trends. and i think you make a great point that we love to just predict. right. and our mind really craves that certainty, that predictions actually bring. and if we don't find that certainty, right, we feel anxiety. so we spend a lot of time worrying about the future because our minds again crave this certainty and our brains are wired to make this feel uncomfortable. but for me, this discomfort is also a call to action to engage more proacti