what is the benefit of folding novo holdings into benchmark? >> thank you for having me on.e are excited about this. we think this is a great space. salmon is a particular source of protein with a great environmental footprint relative to other sources of protein. the world wants more salmon. supply is focused on norway and other markets. we think there is an opportunity to enhance the supply of salmon using the benchmark genetics. we are excited about that one. it is our second acquisition in norway in the salmon industry in the space of about a month. we are really doubling down on this one. >> the world wants more salmon. the world wants more protein. in making this acquisition and keeping in line with the holding companies overall values, what is the problem that you are attempting to solve here and do you see given the fact it is an emerging sector as an area of strategic interest moving forward for novo holdings? >> so, novo holdings is the investment arm of the foundation. that is the world's largest charity. they have a purely philanthropy holding. our main job is ge

novo didn't either. maybe there are problems with this trade. >> if you like the hold head and shoulders formation, you're actually seeing that play out. it's actually back down near level, but flat on the year. look at the midpoint of that guide, which is 25%. is multiple something that is deserving of 25%? supposedly in the sweet spot of demand, we know it may not be where it was a year ago. it's absolutely valuation. >>> coming up, first, a presidential election. now we have a fed rate decision. what the central bank will do as yields and rates surge. ♪♪ ♪♪ ♪♪ ♪♪ ♪♪ ♪♪ at state street, we know everyone's trying to get somewhere. ♪♪ take the next step toward your future, by investing in the s&p 500 with spy. getting there starts here. it's our son, he is always up in our business. by investing in the s&p 500 with spy. it's the verizon 5g home internet i got us. oh... he used to be a competitive gamer but with the higher lag, he can't keep up with his squad. so now we're his “squad”. what are kevin's plans for the fall? he's going to college. out of state, yeah. -yeah in the fall. change of plans, i've d

novo is a part of denmark, because we are a small country. and finally, we have a big company in europe, much bigger than anything the swedes have. so we like that notion. >> you could holdhe swedes. >> yes, because they've always had cars and airplanes and big companies. but now we have novo. >> take that, ikea. >> yes, yes. it's the first time. >> danish courses through novo nordisk's blood stream. the company was founded in the early 1920s by august crow, a nobel laureate and his wife marie, a doctor. their motivation wasn't financial. it was personal. marie was diagnosed with diabetes, at the time a death sentence. >> this drug that we're seeing right here helped save the life of marie. >> it did. she was very discreet about it. she didn't want anyone to know she was diabetic because she was a doctor, not a patient. >> hannah has written two books about novo nordisk and the crows. we spoke to her in what was the danish medical school where the crows first met. is it fair to say this origin story of novo nordisk starts as a love story? >> it is absolutely fair to say. he was teaching her as he was a medical student. he fell in love with her right away. >> when in 1922