financial sense and it's something that we see voters it was asleep in the november election the me bdi taken out of the conversation in corporate america. >> beyond that this does not make sense from a business perspective when you think of the customer base this is bud light overtones because the average costco consumer is somebody who would vote against and real against eei programs. is very odd that they would die on the hill, this is not like a company, i should not name a company but maybe like sephora that is a targeted company into a young progressive female. you're aiming for the middle age dad market and wants to load up on as many goods cheaply as possible that does not seemed like a customer that is cheering for di. to take the stance is puzzling. >> what you make of this from a business perspective but from a social perspective. >> from a business perspective, the business of business is business di has no place in their, the executives have a duty to their shareholders to maximize profit and anything else needs to go whether that is political ideology or anything else it d