i'll find out from barclays' head of european pharmaceutical research — that's emily field — and therch director to some of the world's biggest blue chip companies, toby clark of mintel consulting. plus, later in the show, our big boss is polina veksler, the co—founder and chief executive of universal standard. it makes clothes for those who are size zero to size a0. is the jab juggernaut simply hype or a real game—changer with trillion—dollar consequences? wherever you'rejoining us from, welcome to the programme. now, in 1983, a married couple, jenny and sid craig, opened their first weight—loss centre in melbourne, australia. it grew to be a global company with 700 slimming clubs and a food brand so big that nestle bought it for $600 million. well, last year, after changing hands a few more times, jenny craig filed for bankruptcy. all its employees were let go and the brand name was sold once more. asjenny craig collapsed, the world of weight loss was being revolutionised. in 2018, the drug ozempic was approved to treat diabetes in europe. three years later, the company that makes

. >> emily field. >>> coming up on the other side of this a new era ahead for crypto currency.and the netflix -- you know, netflix delivering the netflix for christmas taking on the nba. what this could mean for the future of streaming and major sporting events. all that and more as "squawk box" rolls on a day after christmas and hanukkah. (♪♪) car, this isn't the way home. that's right james, it isn't. car, where are we going? we're here. (♪♪) surprise!!! the future isn't scary. not investing in it is. car, were you in on this? nothing gets by you james. nasdaq-100 innovators. one etf. before investing, carefully read and consider fund investment objectives, risks, charges, expenses and more in prospectus at invesco.com ♪ ♪ investment objectives, ris with so much greates entertainment out there... wouldn't it be easier if you could find what you want, all in one place? my favorites. get xfinity streamsaver with netflix, apple tv+, and peacock included, for only $15 a month. >>> welcome back to "squawk box." take a look at the price of bitcoin. seeing just about 95,000. well of

emily workers serving this country. think how we spend his health care for veterans exposed to those football o field size. while veterans and their families came to us, , put on te agenda, they forced forced washington to listen veterans travel to washington many of them camped outside this door not far from here to make this happen. because of them that heath robinson again made for an ohio and is now law. the sites are not quick take on when they require taking on powerful corporate interests. back when i was in a house more than two decades ago we organize bus trips forin ohio seniors to canada to save money for prescription drugs. three hour bus ride from lorraine to toledo to detroit across river to windsor, ontario, so they could save money on prescription drugs. throughout my entire time in the senate and before we fought big pharma and a lobbyist tied to lower the cost of prescription drugs. two years ago finally we won. this never happens fast. we kept the price of insulin at $35 a month for medicare beneficiaries for the first time medicare's negotiate drug prices for seniors. these victories as