so you can just change the behavior of one person because even when we're talking about ken billy and there's the article, i think that they can't. but i also think it's very hard to be an ethical person in general. and it's also easier to have high morals when they're in lots testers, me, john, your take on whether there can be, i don't know, any sort of reform going forward that will reshape our economic model. and whether social media could actually help. i think social media as certainly heard for the board of us here, certainly helped to, to raise awareness. and i definitely think we're at that stage now of, of raising awareness people becoming more conscious of these things going on. and you know, if that's where we are for the next 50 years, at least we will have move the needle forward in some way, shape or form. i certainly hope other things happen a lot faster, whether that's legislatively around the world because these problems are not unique to the places where we're dialing and from there they're happening globally, i think as well really figuring out how to change people