you write on page 88, the famed marshall mcluhan wrote of time's rapid fire. prose encouraged a sub, a rational response. that sounds to me like an old timey version of trump adviser steve bannon's flood zone strategy and also way that a lot of the very online people engage with politics today maybe were not uncharted waters after all. what if that's the first time everybody, anybody ever put marshall mcluhan and steve bannon in the same sentence? i think bannon would appreciate it and mcluhan would have been mortified, but i'd be mortified. but in any event, i think that there something going on there with the, i guess, the mcluhan approach to our time magazine. and time did lean hard in for eisenhower at luce's explicit direction. some of the staff members did not want to be as supportive of eisenhower. but luce recognized that an opportunity in eisenhower and he wanted to have a who he was friendly with in stark contrast to roosevelt, but whom he hated and he, even after roosevelt died, lucille said, it is my duty to on hating him even beyond the grave. he

for those of you who may be old enough to remember marshall mcluhan, we have a medium problem too, because even if we are able to construct a populist centerleft agenda, we also have to figure out a way to amplify those proposals enough so that our message is heard, annette means we have to figure out a way to break through the conservative media ecosystem that sets the news agenda for this country. some of you may read the new republic. there was an article a few months ago that pointed out that the ecosystem starts with fox news but goes way beyond that, that it includes newsmax, one american news, iheart media, elon musk's x, and most recently, podcasts have become the latest thing. podcasters who deal with politics like joe rogan mostly have a conservative bent. they are sympathetic to trumpism and trump himself used those platforms to great effect in this last election. a poster wrote a piece for the hill and says that trump's podcast appearances in the election last fall reached an audience of 23.5 million americans whereas kamala's podcast appearances reached 6 million people. it is