. >> reporter: patrick murphy is a former congressman, and now managing director of renco, the company behind this technology. how quickly can you turn a house out of here? >> we can basically produce about 16 homes a day in this facility. >> reporter: their factory in jupiter, florida, is scheduled to begin scaling up operations in april. it's no coincidence that you're doing this here in florida. >> no coincidence. so we probably should have started in an easy area, but we decided to start in the toughest area. and so did years of testing to ensure that it could withstand category 5 hurricanes. >> reporter: the company says it can endure 240-mile-per-hour winds and is more fire resistant than most brick and wood, and also water resistant. will they withstand the test of time? >> they've got such a long life span that the insurance on our first building is about 20% less expensive than the sort of long-term insurance. >> reporter: why is that? >> it doesn't rot. it rust. pests don't eat it. termites don't eat it. >> reporter: while the renco bricks are still more expensive, murphy say