. >> reporter: scott rowitz is executive director of the yerba buena partnership which works to improve the way people engage with the neighborhood. a $350 million total economic impact is expected in the bay area and 3,000 jobs supported across industries. >> it's really going to be a curry flurry of activity down here, impacting all of our small businesses, our arts organizations, our nonprofits, hotels. >> reporter: one of the nonprofits, the museum of africa diaspora, is trying to generate interest with its nba of love and basketball exhibit that just launched. >> in this division it's the perfect culmination between art and sports. >> reporter: ann johnson's work includes the hoop dream and collection that explore the social issue of hoop dreams and the pursuit of nba stardom. it's one of numerous showcases featured to enhance the festivities. >> so lots of different activities touching various parts of our community and we're really excited about this economic activity and community that's forming around the nba all-star event. >> we have daytime events which typically don't happe