what is being described as an arnold schwarzenegger shaped cheeto, currently posted for 20 grand. and then there's this seahorse, one going for 15 grand. i don't know if anyone's bought it just yet, but it could be you guys. >> what to do. >> with it. well, this is the big kahuna. well, hopefully not eat it. this is the cheeto that apparently looks like this pokemon that sold for a total of almost $88,000. and we're in my nerdy wheelhouse here, so let me explain. that's the pokemon. his name is charizard. he's a dragon and fire type pokemon. i had a lot when i was a kid on my. >> most valuable pound for pound pokemon. >> yeah, and for sure. and who bought this though? who bought this $90,000 cheeto? like the biggest pokemon fan ever? well, business reporter darren rovell used to work here as a reporter named ben burrows, who researched this niche. >> could you. >> believe that someone. >> would. >> really want this? aside from the attention. >> i really can't. realistically, the reason i don't understand this is and the reason that i don't think it's a legitimate pokemon collector