now he ended up selling barstool sports, or at least a majority of it, the chernin group, you know, for millions and millions of dollars. but recently he bought it back and remind me how much the price tag was. it was a coca-cola dollar. so, yeah, you know that that's that's what kind of makes the story so wild. you know, starting out handing out newspapers alone in a dirty subway station, selling it for half a billion to penn and then buying it back for a dollar. it really, truly is a once in a generation story. and penn also wrote down an $800 million loss on the deal. let's not forget that. so they didn't walk away too happy, but portnoy certainly did. as you mentioned, he captured in the internet. you know, the culture on the internet was very different a long time ago. but there's still we're still seeing, you know, sort of the edgy thing. i mean, even the new york times, which has never, ever been, you know, described as edgy, has the athletic as its sports section, a very different sports section than our dads read there. there seems to be an appetite out there for again, i'm goi