the key is, you know, not all of us can do that with midjourney. and then i kind of compare it to, yeah, you can bake a cake at home too, but it's easier to go to the baker and he has a better cake. i love this reference, but i'll tell you what, i think that one of the things it's true that ai today is getting more and more popular in the bay area and everywhere else. but i think that what we have done at my heritage is that we have taken ai, is that technology. it's important to mention it's not the goal, it's not because we just want to do things with ai. at my heritage, we're always trying to think. we are trying to help people document, preserve, share their family history. and one of the things we want to do is come up with the things that bring value to our customers and what they're actually looking for. so when you're saying, i, there are so many things that comes along with that, but i think that what we are doing is that we're taking the technology or where ai is advancing towards or the different options that it enables, and then we're a