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you know we're talking tylenol neutrogena band-aids. of the you know almost all the products frankly. and this morning it's in the news in part because newsweek first brought you on cnbc.com that there is a settlement with starboard and jeff smith. they've been seeking for directors on the board. this is an idea that was first introduced by starboard last fall in a presentation they went on to nominate for. but now they've settled and he's stepping on. and two independent directors not any of his nominees. two independent directors are also added to the board. and then the question becomes, what does that mean for the future of the ceo? because i think there has been some focus on whether, in fact, that is something that perhaps needs to change. i don't think anybody has made any conclusions in that regard, but certainly that will be a piece of business this board is going to be focused on in general as it focuses on, you know, reinvesting in the brands, getting these assets to perform at the level that's expected given their prominence

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you know, we're talking neutrogena tylenol. from j&j not that long ago. ceo not really chosen by the board so much. and so you do wonder and i this is based on reporting as well with mr. smith moving on to new directors as well. he is going to be held to account perhaps. and so we'll see how it goes for them. but i think there is a belief that these brands need to be reinvigorated. they need to have reinvestment that has begun to a certain extent in terms of these assets. but again, sort of disappointment with their overall performance thus far. and if you go back, you can see in terms of since it has been a public company, mike. but we did want to sort of alert people. it'll be interesting to see, you know, if it's a name as well at $50 billion market cap or so, that could get batted around a bit as a takeover candidate. not clear to me that there's anything at all on that front brewing. the first battle will seem to be in the boardroom now about leadership and whether they've got the right leadership in place to sort of bring