abc news reporter rebecca jarvis has a closer look at a story we first saw in the new york times. >>ine shoppers like cassandra orakpo are joining a growing movement and social trend called no buy in 2025, turning off the temptation to shop inside social media apps. >> i mean, they make it so easy, like you see something you can buy directly in the app. and especially, you know, with the wallet feature, you don't even have to type any numbers, any, any digits, any anything. so it's just it's that simple. >> so simple that cassandra decided she needed to kick her shopping habit. >> just like i don't have any more space. like, yes, you may want more things, but, like, it's kind of borderline hoarding. like, you don't need this. >> a 2023 survey found that over 12 months, americans spent $71 billion on social media. impulse buys and brands are taking note. in 2025, businesses are expecting to spend nearly $103 billion on advertising on social media, a 62% increase since 2021. >> we don't realize is when we are online, we are being tracked via cookies. retailers and brands are able to ha

. >> rebecca jarvis, abc news, new york. >> thanks for joining us. i'll see you back here >>> tonight, breaking news. we're tracking this new major cross-country winter storm. 115 million americans on alert for dangerous driving, blizzard conditions, high winds, from the midwest to the south. the great lakes, right to the east coast. and the real tornado threat tonight. we're also watching it. ginger zee is standing by. >>> also tonight, the new images here, the wildfires burning out of control in south carolina. >> we can't get out. >> david: more than 175 fires still burning tonight. families racing to escape the flames. >>> tonight, the stock market dropping more than 600 points after president trump's message late today, declaring 25% tariffs against canada and mexico will go into effect at midnight. what the president is now saying, and what legendary investor warren buffett is now saying about tariffs. >>> tonight, after the world witnessed that showdown in the oval office, what president zelenskyy is now saying about the mineral deal with the

rebecca jarvis is here with the story we first saw in "the new york times" and some strategies to resistoppers like cassandra are joining a growing movement and social trend called "no buy in 2025," turning off the temptation to buy inside social media apps. >> they make it so easy. you see something you can buy directly. you do not even have to type any numbers, any digits, anything. it is just that simple. >> so simple that cassandra decided she needed to kick her shopping habit peered. >> i don't have any more space. it is borderline hoarding. you do not need the spirit. >> 2023 survey found that americans spend $71 billion on social media impulse buys. brands are taking note. in 2025, businesses are expected to spend nearly $103 billion on advertising on social media. 62% increase since 2021. >> we don't realize when we are online we are being tracked by cookies. retailers and brands are able to have a very specific picture of who you are, what your interests are, and they are able to sell products to to tiktok and made a pledge. >> look at me. in 2025. self control is in the room wi