in july, spiderman gets another reboot, then baltman makes his repeat performance in the dark knight rises. >> i think the genre is something that we all deep down wish we could do ourselves. i mean, who wouldn't want to fly? >> it's not all old school. tinsel town is turning the page on some character traits. in the comic book, superheroes were larger than life. here in hollywood, they said they're a lot more like you and me, complex characterses who are not always perfect. >> apparently i'm, what is it? volatile, self obsessed, and don't play well with others? >> in a way, we're all outside. we were the geeks in the corner, the people that didn't have a lot of friends, that had creative abilities that people didn't really understand. we're each kind of our own avenger. i think that's why people really respond to it. >> the stouudios are appealing female audiences. it offered powerful women like ann hath way's cat woman, and scarlett johansson's black widow. comic book legends meet motern times in what hollywood hopes will be a spectacular summer. >> that's our broadcast oba friday