listen to this.
>> putting a wife to work is a
very dangerous thing.
when i come home and dinner's
not ready, i go through the
roof.
>> grandmother [ bleep ].
>> when you're a star they let
you do it.
you can do anything.
>> that's just the beginning of
that ad.
60-second ad.
is this an effective strategy to
try to rally women supporters
out there?
women voters?
>> it is.
it's the strategy they've been
trying since day one in terms of
this campaign.
using donald trump's words
against him.
one way effective about this ad
you don't really have to watch
it.
you can be in the other room
doing whatever you're doing and
just hear it.
each time you hear it it's
rather shocking.
right?
to hear what he's saying there
about women, whether or not
women should work, the things
said on the "access hollywood"
ad.
very similar to 47% ad we saw
the obama campaign use so
effectively against romney in