a politics always plays the cards right got a crew for the fight on the air waves left dogs in the press ♪ >> i'm going to take your house and when i'm done, park my limo there. >> we wouldn't tolerate these values in our children. why would we want them in a president? >> those examples are from ted cruz, but other candidates are also investing in funny ads to win sloets. now, jonathan, does funny work in political ads? >> i don't think political ads work. there's no correlation between spending on advertising an winning that campaign, so what matters is consistent, truthful ideas. what candidates the voter wants to represent them and america. and these aren't that funny.