you'll see right through him. he supported partial-birth abortions. his phony trump university? accused of fraud. he tried to seize private property to line his own pockets. four bankruptcies... and small businesses screwed over. poll after poll shows him losing... to hillary clinton. if trump wins, conservatives lose. right to rise usa is responsible for the content of this message.

♪ damn it feels good to be clinton the famous politician plays the cause right ♪ ♪ let's dogs in the press keep it right explains what it is what they done over who ♪ ♪ they think they're entitled and you don't get to know what they do ♪ ♪ what difference does it make >> that got an a. >> an a. here, you have to remember with attack ads, the dials work differently. you're looking for an extreme reaction. then we look for the fallout questions on the survey, what sticks and what people remember. this was a great ad for an attack for hillary. it worked for cruz. >> people liked seeing hillary with a bat. final one, a bush super pac ad taking a shot at marco rubio. >> an ambitious freshman senator. can you name any accomplishments? [ clock ticking ]

coming up. in my business i cbailing me out my i.all the time... i'm not the i.t. guy. i'm the desktop support tech supervisor.

can you name any accomplishments? [ clock ticking ] >> even his own supporters can't name one. >> the bottom line is there isn't a whole lot of accomplishments. >> we tried a rookie senator with no experience. we can't afford that risk again. marco rubio simply isn't ready for the biggest job in the world. >> okay. that wound up with a c. >> c. it was a flat. it meant nothing. seemed like a political ad

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you go out there and change the world. my parents were killed by a drunk driver, but my parents did not die in vain. i was transformed. i discovered my purpose by discovering the lord. i believe the lord put us on this earth to use the gifts that we've been given to bring about a healing. and that's the motivation for me. i'm john kasich, and i approved this message. >> okay, the voters gave it a c. and when i saw it, the yellow line, the independents was lower

>> look, i got the trump action figure. >> no way. what does he do? >> he pretends to be a republican. [ laughter ] >> to big to fail. >> i gave money to pelosi and anthony weiner. >> i'll give you money to be my friend. >> we wouldn't tolerate these values in our children. why would we want them in a president? >> okay. so you give it a b? >> we gave it a b. the dials go up and down, all over the place through the ad. what folks said was, a, it was kind of funny. b, it grabbed their attention. c, it's something they're going to talk about. those things together is what you want out of an attack ad. he other ads running where he's focusing humor.