things is the shift from dieting
lifestyle and healthy eating?
>> yes, yes, a big trends.
>> we are seeing stalwawas like
weight watchers and lean cuisine
shift to moving beyond the
scale.
and, you know, just thinking
about like exercising, focusing
less on points and pounds and
thinking about what it means to
be healthy and they're finding
that's more motivating for
women. >> think so.
>> definitely more motivating, yeah.
>> you see a new social trend in