>> reporter: which is pretty special. >> anthony mason finds out how

dedeers.that's all for now...

checking up on this, right? there is not a whole task force looking at advertising every day. >> it's not just the word. it's the colors and the lababing the way they do it put trees and leavesesn it and make it look -- it looks green and you just automatically think it's better, right? >> people just want to buy in. we always have bought into imagery and advertising is always going to be around and today it's artisanal.