>>> i know words. i have the best words. this is your [ bleep ]. >> he gets to the namitiominati they're going to sue his [ bleep ]. >> they'll beat the [ bleep ]. >> they're ripping the [ bleep ]. >> what the hell are we doing? >> that was one the new super pac ads playing in florida right now targeting donald trump. nbc's first read is crunching the numbers for why florida and ohio matter so much in the republican race for president.