our kids watching. >> you know, you could see there was blood coming out of her eyes. blood coming out of her where ever. >> you gotta see this guy. i don't know what i said. i don't remember. he is going i don't remember. >> our children and grandchildren will look back at this time, at the choices we are about to make, the goals we will strife for, the principles we will live by. and we need to make sure that they can be proud of us. >> john, is that an effective tack? >> i think the two ads that are airing now, the one that has the conservative commentator speaking along with that is a one-two punch. when we test commercials with voters, the thing they react well to, that's more of an emotional ad. and it is a little longer. i think what more effective ad will be the one with the conservatives who are kind of, it's their own words, on other programs, and they're very credibly making the case against